Not only did WICKED London celebrate its fourth busiest week over Halloween 2009, it also helped to break the LARGEST Halloween gathering GUINNESS WORLD RECORD at Westfield London shopping centre!

Activities on the day ranged from face painters transforming children and adults alike, and a Halloween best-dressed competition with prizes that included tickets to see the show with the whole family!

Throughout the day Sarah Earnshaw and Sabrina Carter rallied shoppers to take part in an attempt to break the Guinness World Record, which stood at a mighty 367 people. But with some almighty cackling and a very special performance of 'Popular', WICKED helped to bring the final audience number to a whopping 394!

CLICK HERE to watch highlights from the day!